A local digital marketing agency has been helping other businesses to come into the 21st century during the pandemic. As the economic effects of COVID-19 continue to bite, the team at Fracas Digital have been providing on-call support to firms who have been forced to start trading online.
This follows the news from Fortune that website hosting companies have seen a dramatic increase in their subscriber numbers during the pandemic. As shops have shut their doors, eCommerce adoption has accelerated and more firms are now doing business on the internet than ever before.
Social media matters
Speaking from the firm’s offices in Milton Keynes, Managing Director Zara Hall was keen to point out the importance of digital marketing for businesses that were perhaps coming online for the first time as a result of lockdown.
“Its all about engaging with your clients and attracting new customers by showcasing what you can do” Zara explained, suggesting that “companies that create an active and responsive social media presence are more likely to succeed in what is becoming an increasingly competitive online marketplace”.
To help Milton Keynes businesses along, Fracas Digital has been providing a range of premium social media marketing services at affordable rates. According to Zara, the aim of the game has always been to help local firms to make their mark online – and so far Fracas has helped a wide variety of businesses to more than double their engagement rates with an MK business brokerage among those that have benefited.
Bringing businesses into the 21st century
Addressing the reported uptick in businesses joining the eCommerce revolution, Zara clarified that you can’t just leave online success down to chance.
“Anybody can subscribe to a website hosting service, but you need your site to look professional and to actually work well if you want to make a decent return on investment.” Noting just how many firms have started looking at a new website since the pandemic began, she went on to say that “Only businesses who get the details right and think carefully about the user experience are likely to succeed – you have to remember that on the internet, you’re not just competing in Milton Keynes, but all over the world.”
In response to these challenges, Fracas Digital have been helping their clients not only to get to grips with website design and development, but also conversion rate optimisation. “By planning out the user journey and all of their interactions with your business, you stand a much better chance of turning your site traffic into leads, and leads into sales” Zara explained.
Having now launched a Digital Accelerator Programme, Fracas Digital are looking for new businesses who want to boost their chances of online success. Offering a full complement of digital marketing services in a neat package, the programme is designed to give businesses in Milton Keynes a head start on their competitors.
For more information about transforming your firm’s performance online, visit the Fracas Digital website at https://fracasdigital.co.uk.