intu Milton Keynes asks shoppers to ‘Keep it Covered’

Posted 3rd September 2020

intu Milton Keynes has launched a campaign to ensure shoppers ‘Keep it Covered’ and wear a face covering while in the shopping centre.

The campaign aims to remind visitors that they must wear a face mask to help stop the spread of the virus while out in a shopping. It’s targeted at those who may forget to wear a face covering or may not be wearing it correctly. “It’s fantastic to see so many people safely returning to the shopping centre and enjoying a spot of retail therapy, but we want to remind everyone to Keep it Covered and protect others,” says Shelley Peppard, general manager at intu Milton Keynes.

Shelley adds: “The vast majority of people are wearing a face covering, some people genuinely forget to keep it on while on the mall and a very small minority of people don’t believe the rule applies to them. It does. Wearing a face covering in the shops, on the mall and in Oak Court is compulsory and the rule is there to protect each person and help stop the spread of COVID-19.”

From 24 July, it was made mandatory by the government to wear a face covering when inside a shopping centre. While there are exemptions related to age, health or disability, the rule applies to all visitors whilst inside the stores and while on the mall.

intu Milton Keynes is working with local organisations, businesses, charities, celebrities, bloggers and individuals to share a picture of themselves in a face covering on social media, use the hashtag #KeepItCoveredMK and explain, from their perspective, why people need to ‘Keep it Covered’.

intu Milton Keynes has also installed additional signage on all entrances and exits and floor stickers throughout the mall, plus increased tannoy messaging throughout each day. Teams are reminding people to ‘Keep it Covered’ and all retail brands have been briefed to remind their visitors too.

Most brands have now reopened at intu Milton Keynes and each week the number of visitors is increasing. The successful Eat Out to Help Out campaign has helped to bring people back to Central Milton Keynes and brands such as Five Guys, Made in Sud, Starbucks and Kokoro have seen a huge demand throughout August. The recent announcement that Next is to open a Beauty, Home and Women’s fashion lifestyle offer within the centre is further welcome news, and from September, intu Milton Keynes will extend its opening hours.

“It’s great to see life returning back to some degree of normality and we want to keep it going in this positive forward direction. We can only do this if everyone plays their part and keeps washing their hands, maintaining social distancing and keeping their nose and mouth covered.”

To help keep Central Milton Keynes safe for all and to remind everyone to wear a face covering, please take a photo of you, your friends, colleagues or family in a face covering and share it on social media with the hashtag #KeepItCoveredMK.