MyMiltonKeynes Boosts leisure and hospitality sector this summer

Posted 31st August 2021

MySummer, presented by the Business Improvement District (BID) for Milton Keynes, saw unprecedented success this August, with activities in its ‘Fun for a Fiver!’ campaign selling out in record time!

 The leisure attraction and restaurant offers, which aimed to encourage an increase in visitors to Central Milton Keynes during the summer holidays, saw more than 600 families benefit from the sought-after £5 tickets, and raised more than £3,000 for MK SNAP, a local charity dedicated to supporting disabled adults.

With hundreds of tickets on offer, including iFly, Gravity, Cineworld, Mr Mulligans, Blossom Room and DeRoka, one of those lucky enough to snap up some family fun in CMK this summer took to social media to say: “We really enjoyed our £5 game, thank you MyMiltonKeynes, and all for a fantastic cause!”

Melanie Beck MBE, Chief Executive of MyMiltonKeynes explains: “After a challenging few years, we really wanted to support the amazing leisure and hospitality businesses in Central Milton Keynes this summer.

“Following our free MyCinema Olympics screenings at the beginning of the summer holidays, these outstanding offers at some of MK’s best-loved leisure attractions were a great way to encourage families to spend their staycations in CMK.

“As well as helping our BID Members and the local community, we’re very proud to have once again raised essential funds for another local charity, with all proceeds from ticket sales going to MK SNAP.”

Elizabeth Morris, General Manager at Cineworld Cinemas – Milton Keynes says: “Cineworld has always been the best place to watch family movies and we’ve seen so many first trips to the cinema, which brought smiles to so many faces. Now, families in Milton Keynes have so much to look forward to, with a great slate of family titles like Disney’s Jungle Cruise, Paw Patrol, Boss Baby 2 and Spider-Man: No Way Home coming out this year. Don’t forget that with the Cineworld Family Ticket, adults pay kids’ prices year-round, so come embrace your childish side. We can’t wait to welcome you back. Thank you to MyMiltonKeynes for bringing some classic movies back to the big screen this summer.”

For more information about MyMiltonKeynes, visit and keep up to date with all of the latest information from Your Business Improvement District by following @MyMiltonKeynes on Facebook, Twitter, Instagram and LinkedIn.