The new name for Milton Keynes’s premium shopping destination has been revealed today as…Midsummer Place.

Formerly intu Milton Keynes, Midsummer Place has returned to its legacy name as it starts a new and exciting era that will see it reaffirm its position as the leading fashionable destination of Milton Keynes.

With a fresh, vibrant, and bright new look, Midsummer Place changes its name across its social media channels and website today and reveals the first look at the new brand imagery and logo. Using high fashion imagery, inspirational design and impactful messaging, Midsummer Place is making its statement to entice shoppers back to the centre and attract some of the biggest brands in the industry.

In the coming weeks, the new uniform will be unveiled and gradually the old branding will be removed to make way for the future of the centre, completed by the installation of the new external signage at the end of the summer.

Events will return to the centre in the coming months as restrictions ease and details of their planned ‘21st birthday’ celebration will be announced for later this year.

Midsummer Place’s general manager, Shelley Peppard said: “We are excited to bring Midsummer Place back to Milton Keynes at such an important time for retail. Over the years, we have built up a strong portfolio of retailers, including Apple, Victoria’s Secret, Hugo Boss, Zara and Michael Kors that give the centre a premium edge within the heart of the city.

“In the coming months, we will make further changes to the centre to enhance the customer experience as well as announce new retailers coming to join us.”

This month, Midsummer Place reopened for non-essential retail and welcomed new retailer, SD –The Home of Menswear by Suit Direct.

Midsummer Place is home to 50 retailers including Next Beauty & Home, H&M, LEGO, Jack Wills, Hollister, Superdry, Tesla and more. It has 730 parking spaces, electric charging bays and a sustainable, iconic ‘living wall’ across its entrances and ramps.

Shelley adds: “We have always been a big part of our local community and, now with restrictions easing, our aim is to bring people back to the centre and remind them of the thrill of our shopping and leisure offering, all under a new brand.”

For more information on intu Milton Keynes, visit www.midsummerplace.co.uk

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