Could 2020 be your year to shine? intu Milton Keynes launches its real model search

Posted 6th January 2020

New year, new decade – could it be the start of a new you? To mark the start of 2020, intu Milton Keynes is launching the return of its spring/summer 2020 real model search!

This is the third year intu Milton Keynes has run this successful competition in which the shopping centre chooses five local people to showcase the new season trends, while giving real people a moment to smile in the spotlight.

The SS20 campaign – which launches in March – will see five lucky winners living like models for a day. They’ll take part in fashion fittings with intu Milton Keynes’ fashion retailers after being styled and beautified from top to toe. Then it’s time to pose. Each winner will go in front of the camera to make a short video filmed in key spots around intu Milton Keynes and shared on the centre’s Facebook page, website and on screens throughout the centre.

To enter, you must be over 18 and available to take part in a shoot on Friday 7 February. Just head to intu Milton Keynes’ Facebook or Instagram page before Friday 24 January and send a photo of yourself to the centre via direct message. Don’t forget to include your name, age and a sentence about why you’d love to take part.

Kirsty McGiff, marketing manager at intu Milton Keynes, said: “This campaign is all about showcasing the trends for SS20 and its great that we can use local people to do that. It’s a way of giving our winners a truly compelling experience, and giving shoppers unique insight into the upcoming trends for the season. Our real model search has been a hit every year that we’ve done it, so we’re delighted to be able to give people another chance this year!”

Find the Facebook page at or Instagram @intumiltonkeynes