First Ever Reformer Pilates Studio Lands in Central Milton Keynes

Studio 281, the award-winning and hugely popular reformer Pilates studio group, is delighted to announce that due to overwhelming customer demand, it will be expanding, opening a high-spec studio in Milton Keynes on July 1st – the first ever of its kind in the area.

The state-of-the-art studio promises an unparalleled fitness experience for clients old and new. With an inclusive and comprehensive schedule of classes from Monday to Saturday, Studio 281 offers high-quality, bespoke sessions led by expert instructors who pride themselves on a hands-on, personalised approach.

The expansion to Milton Keynes follows the immense success of Studio 281’s Bedford location, which has gathered a loyal following and exceptional client satisfaction across the board. The demand for a trusted and innovative Pilates studio in Milton Keynes has driven this exciting development, bringing the unique benefits of reformer Pilates to the MK community, and promoting wellness in the area for all.

Established in 2017 in Bedford, Studio 281 was relaunched in January 2024 by founder Georgia and her mother as a functional training and wellness reformer studio to hone in on client demand for the hugely beneficial and ever-popular exercise. Their mission is, and always has been, to cultivate wellness, bring the community together to forge new friendships, and create an environment where individuals who may feel uncomfortable in a typical gym setting can thrive and be their best selves.

Georgia, a former dancer, turned teacher, knew she wanted to help people achieve wellness and achievements outside of education. She trained as a PT, but felt lost in the big gym system and didn’t feel there was enough of a strong community feel. On the back of this, Georgia went forward with her mother and built a boutique fitness studio that has already been recognised as the ‘Boutique Fitness Space of the Year’ by SME.

Georgia, co-founder of Studio 281, said, “We believe in making our clients feel good and supported on their journey and we try and do that in every way we can. Our approach goes beyond traditional fitness, providing a welcoming space where everyone can achieve

extraordinary things. Whether you’re a complete beginner, or just want to come here to socialise and up your wellness game, or you’re a seasoned professional, we’re here to help every step of the way.”

Reformer Pilates is renowned for its inclusivity and effectiveness as an exercise regime. It promotes physical health, mental wellbeing, and overall fitness, making it accessible and beneficial for individuals of all ages and fitness levels.

Studio 281 stands out and prides itself as an independent, family-run and family-owned business that places a huge emphasis on nurturing client relationships and fostering a strong sense of community.

To celebrate the grand opening, 281 Studio is hosting a series of exclusive launch events:

· Open Day for Local Businesses: On June 27, local businesses are invited to a sneak preview of the venue, with the opportunity to join and receive special discounts.

· Launch Weekend: From June 28-30th, applicants can participate in sample classes and explore the state-of-the-art facilities.

· Launch Party: The highlight event on June 28th will feature press and influencers, including huge names such as Gail Emms, Amy Kiln, Rochelle Anthony, and more. Attendees can look forward to Harrods beauty gift bags and engaging sample classes to kick off the weekend on a high.

The response to the new Milton Keynes location has already been overwhelmingly positive, with 450 applicants and over 50 bookings made even before the doors open.

281 Studio’s tagline, “Ordinary people achieving extraordinary things,” perfectly encapsulates their ethos of inclusivity, support, and community spirit. Join the team at Studio 281 Milton Keynes and experience the transformative power of reformer Pilates. For more information, please contact Sundown Agency – hannah@sundownagency.com