Midsummer Place retailers liken sales to ‘Christmas’

Posted 1st May 2021

Milton Keynes’s premium shopping destination – Midsummer Place – has been back open for two weeks and is already reporting strong footfall and excellent sales, thanks to the return of shoppers.

Since retail reopened its doors on 12 April, Midsummer Place, formerly intu Milton Keynes, has seen confidence return and a positive atmosphere within the centre, which has resulted in “significant basket spend,” says Shelley Peppard, General Manager at Midsummer Place.

“Our retailers are reporting excellent sales over the past two weeks, which some have compared to a normal Christmas. We have also been impressed with the mood of Milton Keynes, and everyone’s ability and attitude towards the social distancing rules and the wearing of face coverings. People have returned with conviction, a positive attitude and excellent spirits, which we hope continues. It’s been a great comeback,” Shelley adds.

New retailers have joined Midsummer Place, with menswear store SD by Suits Direct bringing popular brands such as Ben Sherman, Jeff Banks, Marc Darcy, Racing Green and Ted Baker into the mix.

The popular Indie Collective is also set to return from Saturday 1 May, in its new unit opposite Victoria’s Secret. The Indie Collective gives visitors the chance to get their hands on must-have items from local, independent creators. From homewear and décor to upcycled clothing and personalised gifts, the pop-up retailer will give people something new and different to enjoy.

The shopping destination – which has recently gone back to its roots and rebranded as ‘Midsummer Place’ – is expected to go from strength to strength. Keep your eyes peeled for announcements about more new and exciting retailers joining the centre soon.

Shelley added: “The weather’s getting warmer, the shops are open, the vaccine rollout is in full swing, and some normality is finally resuming. We might not be able to see under their masks, but it’s very clear that our visitors are happy and smiling, and we’re so excited to have them back. We’re now making our preparations for the return of leisure and indoor dining, which is currently planned for Monday 17 May.”

For more information on Midsummer Place, visit www.midsummerplace.co.uk