George Davies Turf ‘The Landscaper’s Choice’

Exceptional customer service and a dedication to sourcing and supplying high-quality products has helped local business George Davies Turf grow from a one-man-band to a multi-million-pound business.

Based in Olney, Milton Keynes, and working with landscapers of all sizes, they are the UK’s largest independent supplier of turf – proudly recognised as ‘The Landscaper’s Choice’.

Their hard working team have helped the business maintain an impressive trajectory of growth, now supplying 1.5 million rolls of freshly cut turf to 35,000 gardens a year.
The George Davies Turf product range also includes topsoil, bark, compost, artificial grass and composite decking – offering a complete solution to their customers.

Exceeding customer expectations every time

With over 22 years’ experience working with landscapers, the team at George Davies Turf understand how important it is that their customers receive their turf quickly and in perfect condition, ready for immediate transplantation.

George Davies, founder and managing director, said: “We have structured the business around a 40-mile radius to achieve the fastest delivery from turf farm to landscaper using our own fleet of lorries and drivers. This gives us complete control over timing and last year 99% of deliveries arrived within the dedicated 2-hour timeslot.”

George Davies Turf is proud of the fantastic relationships they have developed, retaining a large and loyal customer base – many have been with them for over 20 years.
Providing the perfect example of how feedback is used to enhance their service, they recently developed an app – the first of its kind in the industry – to simplify the ordering and tracking process.

New look, same great service

Last year as part of their 21st Birthday celebrations, the business rebranded with a new logo, website, uniforms and lorry signage.

“From the first click on our website to delivery on one of our big red lorries, we wanted to provide a distinctive and consistent image in line with our values,” explained George.
“We know how busy landscapers are and part of our rebrand included investment into our digital channels so we can provide information, news and tips in an easy format at a time that suits our customers.”

Giving back

George’s generous team have created a culture of giving back and supporting others – this year alone they have donated over £7,000 to local and national charities and sponsored a variety of local community and sport groups.
Not just UK based charities, last year George Davies Turf began supporting ‘Empowering Kids in Kenya’ – a charity which provides free secondary school education to children in Bombolulu, a suburb of Mombasa, one of Kenya’s poorest cities.

Industry events

Regularly attending and exhibiting at key industry events, the team love to meet existing and new customers and stay ahead of the latest products and trends. In September they will be exhibiting at GroundsFest – a brilliant interactive event combining indoor business and education opportunities with outdoor demonstrations, live music and unique street food.

Looking to the future

“We’re always expanding our core product range to include an even wider choice of landscaping products to recommend to existing customers,” added George.

“We’ll also work with suppliers to look at alternative turf sources which are better for the environment. We already guarantee naturally produced turf without the use of harmful plastic reinforcing mesh, but we’re looking into the first ever plant-based netting option too. Our ultimate goal is to use 100% natural materials by 2026.”

George Davies Turf team have recently launched a series of educational videos on YouTube in response to customer requests, which cover hot topics and how to guides.
Well-deserved recognition

Acknowledging their dedication to providing fantastic customer service, the team at George Davies Turf were delighted to beat off hundreds of applicants to win ‘Best Customer Service’ in the Milton Keynes Business Achievement Awards (MKBAAs) earlier this year. They were also finalists in the prestigious national BizX Awards.

George said: “Our customers tell us all the time how much they value our service, but to have beaten off so many applicants and such tough competition in these awards was amazing.

“George Davies Turf has been built around exceeding customer expectations – always has and always will.”