Søstrene Grene, the much-loved Danish homewares brand celebrated for its Scandinavian design and accessible prices, will open its first Buckinghamshire store later this year. The new shop will launch at Midsummer Place, Milton Keynes, with an official opening date to follow.
The arrival in Milton Keynes marks the next step in Søstrene Grene’s growing UK footprint, as the brand continues its steady expansion across the country. With more than 340 stores worldwide, its presence in the UK is going from strength to strength. The Milton Keynes store will join an impressive line-up at Midsummer Place, bringing contemporary Scandinavian style to one of Buckinghamshire’s busiest retail destinations.
Søstrene Grene offers a carefully chosen range of homewares, furniture and hobby items. Shoppers can expect kitchenware, home décor, stationery, party pieces and craft essentials, alongside toys and dedicated ‘mini home’ collections for children. Weekly new arrivals and seasonal edits ensure a constantly evolving assortment, complemented by a core selection of much-loved staples.
At the heart of the Søstrene Grene experience is the Danish concept of ‘hygge’ – a sense of contentment, warmth and belonging. This ethos shapes both the product range and the in-store experience. The Milton Keynes store will embrace the brand’s signature ‘Retail for the Senses’ approach, featuring a labyrinth-style layout, soft lighting and classical music to create a calm, inspiring atmosphere.
Mikkel Grene, CEO and Co-owner of Søstrene Grene, said: “We are delighted to bring Søstrene Grene’s distinctive design philosophy to Milton Keynes. Our ambition is to make beautifully crafted, affordable products available to more communities across the UK, while offering an immersive and tranquil shopping experience.”
Norma Jacob, UK Partner, added: “We look forward to opening our doors in Milton Keynes and welcoming the local community to discover the unique charm of Søstrene Grene. Details of our Grand Opening event will be shared soon, and we cannot wait to celebrate this exciting new chapter with everyone.”
Fellow UK Partner Richard Power said: “Milton Keynes represents an important milestone in our expansion journey. We are excited to introduce new customers to the calm, creative environment that defines Søstrene Grene.”
Simon Martin, Centre General Manager at Midsummer Place, commented: “Welcoming Søstrene Grene to Midsummer Place is an exciting development for the centre and our shoppers. This much-admired Danish brand brings a distinctive blend of creativity, charm and affordability that we know our visitors will enjoy. It strengthens our position as the region’s leading shopping destination.”
The official opening date for Søstrene Grene at Midsummer Place will be announced shortly, with the store scheduled to open in summer 2025.
For more information, visit https://sostrenegrene.com or follow @sostrenegrene on Instagram.
