Back in 2019, The Vivienne closed the Milton Keynes Pride Main Stage in a show-stopping finale — a performance still talked about with awe by those lucky enough to be there. Known to the world as The Vivienne, but to family and friends as James Lee Williams, she was due to return to MK Pride once again. This year, with the blessing and involvement of his loved ones, the festival will instead honour his legacy with a celebration that’s as heartfelt as it is powerful.

At the centre of this year’s remembrance is Chanel, James’s sister, who will be joining the festival to host a talk and Q&A in the Community Tent. She’ll be sharing personal memories, reflecting on her brother’s extraordinary life, and raising awareness of the important work now being carried out in his name. On the Main Stage, audiences can expect a moving tribute created by The Vivienne’s closest drag friends — blending live performance, video, and a specially curated montage from that unforgettable first MK Pride, when she headlined with all the fire, glamour and humour that made her a household name.

The Vivienne and her sister Chanel
Global drag icon The Vivienne with her sister Chanel who joins Milton Keynes Pride 2025 to honour Jamess legacy and raise awareness for The House of The Vivienne charity

There will also be space for reflection. MK Pride will introduce a dedicated memorial area — a “werk room” installation with mirrors where fans can leave written messages, memories and tributes. It’s designed not only as a place to grieve, but also to celebrate The Vivienne’s influence on drag, on Pride, and on everyone who saw themselves reflected in her success.

In the days leading up to the festival, The Vivienne’s story will also take centre stage at one of the city’s most iconic spots. From 28 August to 14 September, one of her most recognisable costumes will be on display at Hotel La Tour’s Sky Bar Fourteen, gazing out across Campbell Park — the very place she once headlined. The unveiling, timed to coincide with the BBC’s Dear Viv release, will form part of the Meet of MK, and is expected to attract significant media attention.

The dress at Hotel La Tour
One of The Viviennes iconic dresses will be displayed at Hotel La Tours Sky Bar Fourteen during Milton Keynes Pride Festival 2025 overlooking Campbell Park

The tribute will also shine a light on The House of The Vivienne (CIC), a charity founded by his family to support people and families affected by ketamine use. Offering free, accessible drop-in services, the organisation reflects the compassion and strength that defined James beyond his drag persona, and MK Pride is proud to provide a platform to raise awareness and vital funds for its work.

Keith Emmett III, Director of Milton Keynes Pride Festival, said: “MK Pride exists to be free, inclusive, and accessible – a space where everyone can be seen, heard, and celebrated. It’s about platforming voices, connecting communities, and driving social action. This year, it’s our privilege to honour the life and legacy of The Vivienne – with love, respect, and pride – while proudly supporting the charity created in his name and raising vital funds for its work.”

The Vivienne’s absence is deeply felt, but her presence will be unmistakable at MK Pride 2025 — in the costumes, the tributes, the laughter and the love. Most of all, in the community she helped uplift.

Milton Keynes Pride Festival 2025

  • Date: Saturday 13 September

  • Location: Campbell Park, Milton Keynes

  • Entry: Free — thanks to our incredible sponsors and partners

  • Accessibility: Fully inclusive, fully accessible, and open to all

Find out more including the full lineup here: https://mkpridefestival.com/